WWW.PROFESSIONALWOMANMAG.COM PROFESSIONAL WOMAN'S MULTICULTURAL MAGAZINE
37 high school students. In Pakistan, women- owned startup Dot & Line is training female home-based teachers to offer web-based courses using a combination of video- chat learning, traditional workbooks, and hbnjdbujpo!bqqt/!Cpui!pg!uiftf!qsphsbnt! offer employment opportunities for women seeking to work at home while taking some of the burden of homeschooling and activities- arranging off the shoulders of mothers. Other xpnfo!bsf!oejoh!xbzt!up!npofuj{f!uifjs! skills. In India, for instance, women are tapping into their culinary talents to sell home-cooked meals via Instagram. We are also seeing smart solutions devised to help households manage the new not-so- normal. "Social connections among parents have shifted with their children," said Lori Shao, founder of Los Angeles-based Finli, a family- centric enterprise solution for neighborhood businesses in childcare. "Pre-COVID, parents congregated on school campuses at drop-off and pickup to learn what other kids were doing. If one parent was recommending a summer camp, other parents most likely would enroll their kids in the same camp. There has always been an unspoken trust among parents for best practices and which program to try out. As that experience ceased to exist during COVID, parents actively joined Facebook groups, WeChat groups-pretty much any virtual group or directory to hear what other parents are doing." Moms are uniquely positioned to create, package, and promote services other moms want and need. Worth noting, these virtual connection points used by mothers are becoming so powerful that U.S. pollsters have started to take notice. They are focusing on so-called Zoom moms-moms connecting via virtual platforms for social purposes but who also frequently discuss politics. Politicians are even creating customized virtual backgrounds (yesterday's lawn signs) to attract support.
Where to Next?
Jo!uijt!ofx!xpsme!mmfe!xjui!qspgfttjpobm! and amateur communicators, marketers xjmm!cfofu!gspn!ubljoh!b!gsfti!mppl!bu!uif! psychographic of moms who Zoom. She knows how to amplify her voice via her keyboard, speak with empathy and a deep understanding of her audience, activate her network, and reach out to new people using all the tools of modern-day connectivity (think LinkedIn, Facebook, and WhatsApp groups), linking broadly with "friends of friends of friends" to fohbhf!jo!ejbmphvf!boe!fyfsu!jovfodf/! Ublf!opuf;!Uif!xpsme!jt!bu!ifs!ohfsujqt-! and she may be precisely the communication channel-and employee-you need.
SPECIAL WONDER WOMAN FEATURE
Previous Page